Urban
Financial Services Coalition National Conference
New York Hilton & Towers
New York City
June 1, 2001
Donald A. Winkler
Thank
you, Bob, for that kind introduction.
You
read it exactly the way my wife wrote it!
It
is a pleasure to be with you tonight.
On
behalf of my colleagues at Ford Financial, we are proud to
be sponsoring this dinner. And I am glad to see my former
employer - Bank One - sponsored the reception.
I
understand my remarks are the only thing keeping you from
dinner. As you can tell
I like to eat! So I promise
to keep my remarks brief.
This
is a great event!
I
am so sorry that Fred Thomas could not be here to enjoy this
evening. I know we all wish him a speedy recovery.
I
am proud of the work Bob and Fred are doing for this organization.
You do a terrific job of representing Ford Financial and what
we stand for.
That
is what I want to talk about tonight: what we stand for.
I
am talking about values and leadership.
Values
are essential. They sustain us. They are the glue binding
us together. Equally important is leadership. Leadership is
taking people to places they would not normally go themselves.
You
are leaders. You joined this organization because you want
to do more. For yourselves
for your company
and for your community.
I
am here tonight to tell you that you are a leader. Turn to
the person on either side of you
shake their hand
and tell them, "You are a leader."
(Pause)
This
organization promotes leadership. You are leaders in our industry.
One
of your goals this year was to increase the membership of
non-banking institutions.
We
at Ford financial are proud to be one of the first non-banks
to be a part of this organization.
Our
industry is changing. Banks, insurance companies, credit companies
- we are all in the financial services industry.
That
led to your second goal: completing your name change -- from
the National Association Of Urban Bankers
to the Urban
Financial Services Coalition. Your new name reflects the direction
of our industry.
My
company has done the same thing. In the past, you may have
known us as Ford Motor Credit Company. However, we are more
than that.
Besides
Ford Credit, our brands include Volvo Finance, Mazda Credit,
Jaguar Credit, Land Rover, and Primus. We took a look at all
we are
and all we hope to become
and we decided
it was time for a new look.
Our
new name is Ford Financial. It serves as a gathering place
for all our brands. It also recognizes that we offer more
products and services than ever.
We
offer money market accounts and insurance. We are adding home
mortgages and on-line tax services.
Your
third and final goal was to create a leadership development
program
so your members can move from good to great
and from great to extraordinary.
You
need to be yourselves
and bring your unique ideas to
your workplace every day.
I
understand you had a presentation at this conference on developing
future leaders. That is fantastic!
Brenda
Joseph from the Los Angeles chapter gave this presentation.
Brenda, please stand so we can recognize you.
(Lead
applause)
Leadership
development is a process that never ends. I am 53 years old
and I plan to be developing my leadership skills for
the rest of my life.
There
is someone else i would like to recognize. Marlene Braithwaite
of the New York chapter put together one of the largest career
fairs a local chapter has ever had.
Marlene,
that is outstanding work. Please stand so we can thank you.
(Lead
applause)
You
have made tremendous strides toward your goals this year.
Now you need to challenge yourselves to do more.
You
need to continue to reach out to non-banks so that this organization
reflects the entire financial services industry.
And
you need to continue to develop your leadership programs.
As I tell my staff, always strive to get to the top
because the bottom is overcrowded!
The
world moves at a fast pace
and we often find ourselves
in unfamiliar territory.
That
is why values are so important. Values are a compass
giving us guidance when things seem unclear.
Even
though both of our organizations have changed our names
we have not changed what we believe in.
You
continue to stand for professional development. You believe
in giving back to the community.
At
Ford, the customer is job #1.
You
saw that value in action just last week. Jac Nasser announced
Ford is replacing 13 million Firestone tires as a precautionary
measure because our customers come first.
Jac
Nasser did this because it is the right thing to do. It reflects
our values
and that, ladies and gentlemen, is great
leadership.
I
joined Ford Financial 19 months ago
and one of the
first things we did was to create a values statement.
One
of our seven values is diversity and the opportunity to contribute.
That statement says, "We value the differences that make
the contributions of each person unique. We are fair in all
that we do."
I
am committed to diversity. Since I joined Ford Financial ...
We have put processes in place to recognize people who support
diversity.
Every
year we do an employee satisfaction survey
and this
year our score for diversity went up 6 points. That is incredible!
It shows people can see the difference for themselves.
How
did this happen? I call this the shadow of the leader. Your
behavior affects others. Your actions cast a shadow that everyone
around you can see.
You
bring your experience and background to your employers. You
are leaders in your companies. You are leaders in your communities.
Race
and gender are important issues. So are religion and sexual
orientation.
Recognizing
differences is important. I know what it feels like to be
different.
When
I was a kid in the church choir, I sang "praise dog from
whom all blessings flow." I was not a cut up. Our minister
realized I was a kid with a problem.
So
every Thursday night, i went to his house and he let me underline
words in the hymnal
so that on Sunday, I could sing
them right.
He
took my agony
and through his acceptance
he
gave me a chance to be successful.
You
see
I am dyslexic. This is something I struggle with
everyday.
Being
different is hard. Differences create stress
even agony
in our lives. Through acceptance and support
we can turn agony into success.
My
learning differences cause me to think differently. Your differences
make you think differently, too - and that is a strength!
Thinking
differently will lead you to creative solutions. I call that
thinking outside the box.
To
think outside the box, I use a process I developed called
breakthrough leadership. I teach this in my course at the
University of Michigan
and I talk about it every day
at Ford Financial.
Let
me explain it to you in a nutshell. A breakthrough is something
that would not normally have happened
and, as a result,
it will never go back to the way it was before. It is a process
that starts by asking questions
the answers to which
lead to breakthroughs in thinking.
Sometimes
the simplest questions can lead to some of the greatest breakthroughs.
Think
of Albert Einstein. He asked, "How big is small?"
That question revolutionized how we look at our world.
Think
of Rosa Parks. She asked, "Why do I have to sit in the
back of the bus?" Those words changed a nation.
And
in our hometown of Detroit, the founders of a human rights
organization called Focus Hope asked the question, "How
can urban young people get the skills they need to be successful
in the work force?"
That
question led to the creation of an inner-city training and
development center.
We
at Ford Financial are working with Focus Hope to develop a
program to train a new generation of customer service professionals
who can join our fast-growing industry.
Simple
questions like these can help people, companies, and organizations
look at problems in new ways. They help us break out of the
box.
Some
of you are already doing that. You are helping young people
understand credit
you are teaching them how to manage
it.
Karen
Clarke
I understand you lead the credit awareness youth
program for the Los Angeles chapter. You are giving people
a skill that will last them their entire lives. You are teaching
them to manage their financial resources.
That
is great!
Let
us recognize Karen.
(Lead
applause)
And
Tina Coleman, you work on a project that is very dear to me.
You
lead a literacy program in Louisville, Kentucky. You are helping
grade school students with their reading skills.
Reading
is the absolute foundation of learning. As someone who has
always struggled with reading, I know what a gift this is.
Tina,
please stand so we can thank you.
(Lead
applause)
In
all of these cases
there was agony. A problem that
seemed impossible to solve.
And one person came along with an out-of-the box idea. And
now that agony is becoming success.
This
organization creates an atmosphere of acceptance so that everyone
can be successful.
This organization promotes leadership. This organization is
living its values.
Now
it is up to each of you to find a way to give back. To lift
up someone else
even as you continue to lift yourselves.
Congratulations
on a terrific conference!
Thank
you.
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