Living
the Vision - Part One
Opening Night Speech
1999 Finance One National Sales Conference
Orlando, FL
January 10, 1999
Donald A. Winkler,
Chairman and CEO, Finance One Corporation,
a subsidiary of BANK ONE CORPORATION
I
have just come from the future. It is truly amazing! But instead
of me just telling you about the future, why don't you come
with me?
Imagine
it is the year 2005, and we are back in Orlando — right here
in this ballroom — for the 11th annual Finance One National
Sales Conference. Of course, the ballroom is a lot bigger
now. In fact, it is an entire stadium filled with bright and
energetic faces.
All
of you veterans are here, along with hundreds of new colleagues
— people you helped recruit and train, and make part of the
team. They have come to live the vision, just like all of
you did back in 1999. They know there is a difference here
at Finance One — something that makes us unique and so successful,
year after year. They know there is something here that makes
customers want to do business with us — a difference in the
way we listen, how we work together, and help them succeed.
That
difference makes our employees proud to be part of Finance
One. It makes them feel good about coming to work each day
and it fuels their commitment to try harder every time.
That
difference, ladies and gentlemen, is our vision. Here in the
future, we see the results of that vision all around us. Let’s
take a walk out in the lobby and see.
(Video
is shown.)
Well,
she certainly seemed happy. Let’s walk a little farther down
the hall. There in the front lobby is a kiosk. Let’s take
a look.
(Video
is shown.)
Another
happy family, and we were there. I hear some music out by
the pool. Let’s take a walk outside and see who is there.
[Video
is shown]
Well,
now you are feeling pretty good about yourself. You walk inside
— go back to your room, and download the latest news headlines
on your laptop. One of them catches your eye — BANK ONE named
best place to work in America for third year in a row. You
are not surprised. You helped make it happen.
That
is the future, ladies and gentlemen — and it is not far away.
It will happen.
How
do I know? Because you have been making our vision come true
since the beginning of Finance One. Let’s travel back in time
— back to 1993 — and let me show you what I mean.
[Video
is shown]
Hey
look! There is Steve Alonso back in the early days. He really
knew how to paint a vision of the future, and to lead his
people to get there.
In
1993, Banc One Financial Services "was" Finance
One. We had 280 employees in Marion, Indiana, and assets were
just $300 million. That did not stop Steve's group from having
big dreams. They captured those dreams in a vision drawing,
and focused on making it happen.
And
guess what? Banc One Financial Services went from a $300 million
business…to a $3 billion business in 1998! That is a long
way from the little company that started in Marion, Indiana.
The
original plan to cover the United States now covers the entire
globe — as BOFS looks to expand in Canada and overseas in
the United Kingdom. Our partnerships with BANK ONE have also
taken off beyond our wildest dreams!
Loan
customer referrals from the retail bank branches and First
USA credit cards now account for half of all BOFS retail loan
volume! We are giving customers another chance for a loan
and growing our business at a phenomenal rate in the process.
With
all this success, it was not hard to convince BANK ONE to
add more businesses to the division. Over the years, the division
added: an education finance unit, tax-related products, and
home loan services, which provides loans through brokers and
other third parties. And just last year, Banc One Mortgage
joined the division, giving Finance One a super new team of
talented professionals.
The
division today has 3,800 employees and $11 billion in assets.
All told, the Consumer Division grew an incredible 43% annually
from 1996 to 1998! Including mortgage, 1998 earnings were
a record $231 million. Consumer division…you have lived the
vision that you drew years ago. Give yourselves a big hand!
Now
let’s go back again to 1995, the year Banc One Leasing became
Finance One’s Commercial Division. Back then, the leasing
company faced an onslaught of challenges. Their growth was
stalled. Their future was unclear. In fact, their very survival
was at stake.
Just
like Steve's division, Commercial applied the breakthrough
process and drew a clear picture of its future. Pre-tax income
grew at an annual rate of 100% from 1995 to 1998! How did
it happen? 250 people relentlessly pursuing — in fact, living
— a shared vision.
I
will also tell you that this only could have happened with
a great leader. Someone who knows how to motivate people,
how to give them direction. Someone who is serious about pleasing
the customer, and also knows when to have a little fun. That
person is Rick Ballantine.
Ladies
and gentlemen, please welcome the real Rick Ballantine to
the stage. Rick, come on up here. Rick, under your leadership
the leasing company has moved on to BANK ONE’S commercial
bank. I know you and your team take a bit of Finance One with
you. We are proud that you are taking the breakthrough process
— and a record of breakthrough success — to another part of
BANK ONE CORPORATION. Thanks, Rick, for all you have done
for Finance One. Best of luck for continued success — and
just remember to have fun while you are doing it.
[Shakes
hands with Rick Ballantine, who then leaves stage.]
Now
that is what I call a timeless moment.
Well,
the next stop in our journey through Finance One past is 1996.
That is when the indirect auto lending businesses of about
70 banks were brought together to form Finance One's Indirect
Division.
Since
then, Banc One Credit Company, has undergone rapid — and continuing
— change. From consolidation to new technology. From several
transitions in leadership to a completely new business proposition.
From online auto shopping to Wayne Huizenga and his megadealerships.
And
it has prospered during this change. How? By bringing the
total package of financial products — retail and wholesale
— to our most important dealers. By recognizing changes in
demand, and producing superior auto lease, used car and custom
financing products that allowed us to gain market share. By
always staying ahead of the curve.
Because
through all this change, one thing has remained constant —
the vision painted by Banc One Credit Company. Under the direction
of Ed Tinsley, that vision is now really beginning to take
off.
We
are reaching customers online through programs like U.S. Wheels.
And we are offering car dealers new services to increase business,
like The One Care warranty program.
The
division today manages $25 billion in assets. There are over
3,000 employees doing business with 10,000 dealers in 44 states.
Indirect
— you deserve a big round of applause!
So
you see, in all of our divisions, we have had a proud history
of success. You have helped us reach our dreams again and
again.
As
we look ahead, here in 1999, I ask you, "What will drive
our next five years of growth? What will make us the kind
of company customers want to do business with? And people
want to work for? How do we get back to the future that we
saw here tonight?"
It
starts with the vision. The Finance One Vision is:
To
be the most profitable and most innovative finance company
in America, with subsidiaries operating nationwide that
are acknowledged within their markets to be the best providers
of services that help customers achieve their goals.
Now, I admit,
that is a mouthful. So let’s break it down so we can really
understand it.
First, our
vision communicates who we are — a finance company. It tells
us what drives our success — "profitability" and "innovation."
We know that we must operate as a "national" company.
And that we strive "to be the best." Most important,
our vision reminds us of why we are in business. We are here
to "help customers achieve their goals."
This is true
no matter what finance one business you are in.
Banc One Financial
Services, helps customers get out of the debt tunnel and secure
their financial future. Banc One Credit Company provides expertise
and support to help dealers make more money and to survive
industry changes and consolidation. Banc One Mortgage, Education
Finance, and Home Improvement — they are all about helping
customers get over hurdles and get what they want in life.
So what makes
us different? The words themselves are meaningless. It is
how we act that makes the difference.
As you look
to the week ahead, think about this vision and what it means
to you. Make it real. Make it personal. Let it drive everything
you do. Because the only way to get back to the future we
saw tonight is by living the vision.
Living the
vision is about making a personal commitment to the long-term
direction and success of Finance One. It goes beyond simply
understanding and believing in the vision, to a much more
personal interpretation. It is about achieving alignment between
what you enjoy doing and what you do on the job. People who
live the vision consider their career to be an essential part
of their lives. They are intensely proud to be part of Finance
One and to serve their customers. They just feel good.
This week
you will meet some colleagues at Finance One who are truly
living the vision.
On Monday,
you will see why having heart is the only way to live the
vision for your customers. On Tuesday, you will learn how
we can create a culture that promotes leadership and values
respect and how that culture can give us the rhythm that Steve
sang about before. Then on Wednesday, you will be asked to
make your personal commitment to living the vision — something
that will make you shout as loud as Dale did earlier tonight.
Each morning
this week, you will prepare for this commitment by meeting
with your commitment team leaders. Be sure to participate.
It is important. Because giving it your all, your desire,
your determination, your breakthrough ideas…that is what it
takes, ladies and gentlemen. Your commitment to living the
vision is the only way we will reach it.
(Awards
ceremony begins…voice-over narrator:
"Ladies
and gentlemen – live from the ballroom of the Hyatt Grand
Cypress Hotel in beautiful Orlando, Florida, we are proud
to bring you the presentation of the 1998 Finance One
Achievement Awards!
"As
they have since 1995, these awards recognize the highest
honor our corporation bestows. This year, our distinguished
panel of industry judges have scoured the ranks of the
Finance One looking for individuals who embody the spirit
of innovation, dedication and purpose. Tonight, we salute
those special individuals whose performance over the past
year has epitomized "living the vision."
"And
now, this year’s host of the 1998 finance one achievement
awards…Finance One Chairman and Chief Executive Officer…Mr.
Don Winkler!
Good evening
again, Finance One. It feels great to be standing here in
my official "achievement awards" tuxedo. It brings
out the Billy Crystal in me. Let me say, "You look maAAA-vel-ous!"
I see the stars are really out tonight.
Thanks to
you, 1998 was one heck of a year for Finance One. Lots of
changes. Lots of growth. And lots of breakthroughs!
Before we
hand out the awards, remember that you are all winners. We
simply could not have done what we did in 1998 without you.
So let’s start by giving us all a big hand!
(Don leads
applause.)
The producers
told me they would cut my monologue if I went on too long.
So, let’s get on with the awards. Let’s start with one of
my favorite categories…the Wink Awards!
(Presentation
of Wink Awards is followed by Integration Champion Awards,
Presidents’ Awards and Finance One Chairman Award.)
Congratulations,
winners!
What an incredible
evening this has been! We have had a great time. And, we hope
you have, too. It just goes to show you what you can accomplish
when you have one great team, focused on one vision, determined
to be one company above all others. We are off to one terrific
start!
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