Breakdown
or Breakthrough? Handled Well, Mistakes Can Transform a Business
An article that appeared in
Bank One Corporation's internal employee newsletter,
"The Wire"
under the Leadership Today section
October 1999
Leadership
Today
Every
day managers face all kinds of challenges at work: disappointments,
problems, blunders and bloopers. They lose good clients and
good employees. Projects fall apart. Goals aren't met. It
happens. But Finance One CEO Don Winkler believes in the power
of mistakes to transform a business. In fact, such "breakdowns"
are part of Winkler's Breakthrough Leadership Process. "You
can't innovate unless you're willing to make some mistakes,"
writes Winkler on his Web site, www.cyberwink.com. "Be
willing to see failure as a stepping stone to success."
He sites the story of 3M chemist who was trying to make a
super-strong adhesive. He failed, creating a super-weak one
instead. But that breakdown led to a real-and real profitable
breakthrough" Post-it notes. To achieve such breakthroughs,
managers need to get employees over their fear of falling
short, Winkler told THE WIRE." "Give them permission
to fail," he said. Then when mistakes do happen, remember:
"People don't fail. Events fail," Winkler said.
It's easy to loose sight of that, though, in the middle of
a messup, said Susan Wilson, president of Executive Strategies.
"People instead look at themselves as if they are the
mistake," she said. "We need to depersonalize the
mistake or error." That's where managers can help, said
Richard Wessler, professor of industrial psychology at Pace
University in New York. "Managers have to comment on
the error and comment on the employee's work-and not comment
on the employee. It's very important to distinguish the mistake
from the person who made the mistake. "The worst way
to (address a problem) is to chew out the employee and put
him down or her down. That only lowers morale and makes it
likely the mistake will be repeated," Wessler said.
Take
time to celebrate
Garrett
Jamison, CEO of Bank One Trust Co., is another believer in
the power of problems to bring about good-so much that he
instructs his managers to throw parties when they occur. "We
have an unconditional service quality guarantee that we offer
our external clients and it's pretty simple. If they're not
happy with our service they can request our fee back and we'll
give it to them-all or any part of it they think is fair,"
Jamison said. When that happens, the manager is expected to
celebrate. Why? "To celebrate the fact that we learned
something," Jamison said. "We learned what made
a client unhappy. We call that a golden nugget opportunity."
The party also rewards the employee for doing the right thing:
confronting the mistake instead of covering it up.
Plans
for problems now
Another
tactic: If your department regularly faces similar problems-such
as customer-service slip-ups or processing breakdowns-it can
help to have a formal process for handling them ahead of time.
The trust company has a four-step process for what to do when
customers want their fees back, Jamison said. "No.1 get
the fee back immediately, in person, eyeball to eyeball, so
you can find out what's wrong," Jamison said. Second:
"Thank, the client for the opportunity to show us how
to improve our service and apologize if we really have done
something wrong," he said. Third-and only after the fee
has been returned-ask what went wrong. And fourth step is
to come back to the office to celebrate and share what they've
learned with their colleagues. And regardless of whether you're
dealing with someone inside or outside the bank, you should
acknowledge your mistake. "It's relatively simple to
correct the mistake. But what you want to then do is overcome
the feeling that people have about the mistake," Jamison
said. This doesn't have to be time consuming, he said. After
all, it doesn't take long to say you're sorry.
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