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Break Free With Breakthrough Language

Breakthrough language is a set of key phrases to be used everyday to get people to change the way they think and act. Don Winkler created these to encourage people to think of future possibilities, not dwell on the limitations of the past. These breakthrough language tools encourage the successful hunt for creative ideas. They are great for brainstorming sessions and for encouraging open-minded talks everywhere. You could even put these on your meeting room walls just as we've done!

  • CVS > BVS
    When you don't like what you see, change the Current View of the Situation to a Better View of the Situation.
    Example:

CVS: Our plane from San Antonio to Mexico is delayed eight hours; the first day of our vacation is trashed!

BVS: Let's enjoy this beautiful day in this wonderful city, see the Alamo, have a nice lunch, and get our vacation off to a relaxing start!

  • But > And
    Avoid limited thinking. Replace the word: but with the word: and everywhere.
    Example:

BUT: Joe is a hard worker, but he doesn't have the skills we need in the next decade.

AND: Joe is a hard worker, and with the right training, he will be a major contributor to our future success.

  • Up 'Til Now
    When someone says it can't be done, reply with: "Up 'til now, we haven't done it that way."
  • People Don't Fail, Events Fail
    Remember, failure is a stepping stone to success. It took Thomas Edison over 6,000 tries to find a good filament material and make a working lightbulb.
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